The second annual People’s Choice Country Awards will return in 2024, airing live from the Grand Ole Opry in Nashville on Thursday, Sept. 26 at 8 p.m. ET/PT across NBC and Peacock.
The inaugural show was held this year, hosted by Little Big Town, recognizing country talent. Winners are chosen entirely by the fans across various categories. Viewership for the 2023 People’s Choice Country Awards was higher than the 2022 People’s Choice Awards simulcast that aired on NBC and E!.
Jen Neal, Executive Vice President, Live Events & Specials, NBCUniversal Entertainment, shared: “With powerhouse performances, heartfelt tributes to country legends and surprise moments, last year’s inaugural People’s Choice Country Awards was a huge success. We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community.”
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