Brad Paisley and his wife, actress Kimberly Williams-Paisley have opened a free toy store in the Nashville area, affording low-income families the opportunity to shop for holiday gifts. The Paisleys welcomed 400 families into their toy store last week, with gifts ranging from video games to clothes, stuffed animals and more.

The goal of the store was to help those in need, and give parents ‘dignity of choice’ during the holiday season, utilizing the same concept Brad and Kimberly have done with their free grocery store, ‘The Store’. The Store received approximately 2,000 donated items and raised $20,000.

Brad explained: “The emotional aspect of being able to give your child something your child wanted versus just something to sort of get you through the holidays, that’s such a load off the minds of somebody who maybe didn’t think they were going to be able to do that.”

Brad and Kimberly strive to help even more families in need in the Nashville area, with Kimberly saying: “There’s so much we want to do… And really like the toy store has shown us that we can keep going and we can keep expanding and growing.”

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